I love working with brands that make a positive impact. Good & Clean’s products not only take care of your body but our planet as well with the use of natural ingredients, plastic free packaging and donations from each purchase going towards ocean conservation 

So how do you know when it's time to make the necessary changes to your brand identity? Well if that bottle neck can be resolved by refining how the business is portrayed in the public eye then it's time to sit down and figure out who the business really is and where it's heading.

Eye catching but not overwhelming and clean but full of character was the aim throughout all the design refreshes and I believe it’s all come together really well in a way that reflects Kate’s vision and attention to detail throughout everything she does with the business.

“the circle represents the community of my brand, the leaf my plant based approach to beauty and the crescent ties in well with the feminine energy and representation of progression, renewal and transition which is also what I’m doing as a brand in the way of transitioning to a natural beauty lifestyle!”

If you work from home and have a dedicated workspace it’s so worthwhile putting in the effort to making it your creative getaway where you know you can just get in the groove and stuck into the endless list of to-do’s.

Overall the aim was to keep it minimal and elegant with the use of open space, clean text and simple feminine touches, keeping in mind versatility to seamlessly sit with all the products and services.

A beautiful, raw and minimal brand identity designed for Jessica Howard. The colour palette was inspired by the photographer's subjects of rugged landscapes, people and the Australian nature filled lifestyle.

At the end of the day, we find that designing with empathy is what keeps us motivated. It binds our work with a deeper meaning and ensures our designs stay relevant to both our clients and their audiences.

Overall this was one of those projects where we were given the freedom to express our creativity all while working towards a goal of giving Steph's branding more relevance and purpose in her business and the chance to utilise its true potential.

Colour is a universal visual language and it's the perfect opportunity to set the tone and perception of your business by curating a scheme throughout your digital and print presence. 

With a brief to find alternative ways of showcasing Xandra's innovative, design led abilities our solution was not just to help design a logo and entire brand package, but initiate a culture that gave purpose to their communications - laying down the beginnings of an environment that values details no matter how small or large.

It sure isn't the most search engine friendly name. But it has meaning to us. And if Acne Studios can rank first when you look up 'acne' in Google then I think we've got some hope.

Our journey working alongside the dream team at Lifestyle Laundry to create a brand identity that reflects their personality as they completely understand that there's more to life than sifting through and endless pile of dirty clothes.

From working on our own business and simultaneously being a part of other people's journeys; as we help them establish a brand, it's given us a sneak peak into the world of business #hustling. When executed right, it can be incredibly rewarding. So to help you navigate through these initial stages we've put together a curated list of tips and tricks from our own experiences.

Knowing that we were going to create a collection of custom watercolour patterns we really wanted the logotype to be clean and sophisticated and have enough character to sit on its own allowing the rest of the brand visuals to be the main hero. 

The Binding has helped turn Vintage Black's branding vision and product line into a reality. It all started by establishing a strong logo and brand guideline from which we continue to reference for aesthetic direction to this day with any new designs. Alongside these distinctive visuals as a go to, we've built a great working relationship where every time a new project pops up we can slip into our collaborative mojo with ease, meaning efficient turn arounds and consistent quality results. 

The Founders Co trade-show is an opportunity for independent labels, brands, makers, designers, photographers and artists to showcase, sell and collaborate. The Binding was fortunate enough to work behind the scenes in bringing this awesome event to life through the creation of branding and market materials as well as assisting with other project management roles. We're extremely passionate about these kind of events that are the driving force behind exposing locals and their amazing creative talents!