Recent Project: Xandra
As a business that makes brands accessible, personable, and ready for conversations at scale, Xandra needed its logo, print and web assets to reflect this.
Being a chatbot agency that focuses on designing dialogue it was evident that having a minimal wordmark would follow the function of what they offer clients - allowing their work and other graphics to be the real hero.
The simple yet strong sans serif logotype was born from influences of clean lined and bold typography focused Bauhaus designs. Xandra resonates not only the brand visuals but entire creative process and company manifesto with the Bauhaus movement as they too strive to unify art and craft with technology.
We then carried over the design ethos behind the logotype as an influence for any new visual brand related material. We strongly believe that when typography is used to its full potential it can be an extremely powerful and artistic approach of looking beyond the conventional.
Xandra is a typography driven brand; they create dialogue for conversations and have a logotype inspired from this. Words should be their hero by crafting a story through visual representation and compelling narratives.
With a brief to find alternative ways of showcasing Xandra's innovative, design led abilities our solution was not just to help design a logo and entire brand package, but initiate a culture that gave purpose to their communications - laying down the beginnings of an environment that values details no matter how small or large.
As humanity needs more technology, technology needs more humanity.
+ Logo Design
+ Website Design & Development
+ Detailed Brand Style Guide
+ Custom Article Graphics
+ Stationery Package
+ Social Media Graphics
Branding project completed by yours truly.